Financial Vitals
Friday, April 11 2025
Ken used to avoid checking his blood pressure. He knew it was high and figured not looking meant not worrying. But as we all learn eventually—what we ignore doesn’t disappear. It just grows quietly until it demands attention.
The same is true for our finances.
Whether you’re running a household, managing a growing business, or both, financial stress is real—and it’s increasing. What’s worse? Most people don’t realize how close they are to failure, because they’re not measuring their financial vitals.
Just like our bodies give us warning signs before a crisis, so do our homes and businesses. If you don’t know your profit and loss (P&L), your net worth, or the health of your culture, you’re steering blind.
Your Home Is a Business—Treat It That Way
Too often, we separate our personal finances from business principles. But the truth is, your home has income (your salary), expenses (bills, groceries, maintenance), assets (house, investments), and liabilities (mortgage, loans). If you’re consistently spending more than you bring in—or tapping your line of credit to cover the gap—your household is running a loss.
It’s not about guilt. It’s about awareness.
Ken and I have watched families refinance multiple times, only to end up deeper in debt. Why? Because they weren’t checking their vitals. They weren’t tracking whether their net worth was going up or down. They weren’t sure how much was leaking through lifestyle habits or emotional spending. It’s not a math problem—it’s a measurement problem.
Three Reasons Businesses (and Home’s) Finances Break Down
- Lack of Cash Flow or Capital
Without enough runway, even great ideas and solid homes crumble under pressure. Most businesses don’t become profitable overnight. Neither do households that overspend consistently. - Poor Product/Market Fit
Whether you’re running a bakery or raising a family, the value of what you offer must align with what’s needed. If you’re living in a five-bedroom house and only using two rooms, is the product (your home) still meeting the market (your family’s needs)? - No Strategy—or Failure to Implement It
A dream without a plan is just a wish. Too often, we know what we need to do but don’t take action. That’s where boot camps and coaching make a difference—they move us from intention to execution.
Small Shifts, Big Impact
You don’t need to lay off staff or sell your home to make progress.
You can:
- Sublet extra office space.
- Automate your thermostat to lower energy bills.
- Turn off lights.
- Review your marketing spend and focus on what actually works.
- Reevaluate whether your home still fits your life—or whether a wise move could free up cash flow.
The smallest adjustments often open the door to the biggest wins.
One Day. One Chance. One Powerful Business Transformation.
We created the Ultimate Sales Machine Boot Camp not to hype you up—but to help you roll up your sleeves and work ON your business (and life) instead of just surviving in it. It’s hands-on, practical, and packed with frameworks that have changed how we approach both sales and strategy in our own ventures.
June 5 is your day to get traction. Come alone or with your team. Invite a friend or mentor. But don’t miss it. Because whether it’s your home or your business—you can’t manage what you’re not measuring.
If this message hits home, we’d love to hear from you. Join our community by emailing us at together@dekkerteam.com or visit youtube.com/@DekkerTeam/videos to watch the full episode and register for the Boot Camp. Let’s check your vitals—together.